BASEBALL IS BACK. With NFL ratings down approximately 10 percent this year, and the Cubs in the World Series, MLB baseball is again on the rise. I’m a huge baseball guy so this makes me extremely happy.
According to Forbes, “The Chicago Cubs won the 2016 World Series in dramatic fashion with 8-7 extra innings thriller over the Cleveland Indians in a Game 7 that will become an instant classic. That drama, coupled with the Cubs 108 year World Series win drought captivated a nation drawing a remarkable 25.2/40 overnight rating/share, according to Nielsen Media Research. That is the best metered market rating since World Series Game 7 in 2001 between the New York Yankees and the Arizona Diamondbacks (27.0/38) and projects to be the most-watched telecast to have aired on a single network since Super Bowl 50 last February.”
And it wasn’t just last night night that drew great ratings.
“Based on data from Nielsen, 2016 will go down as the highest-rated seven game series in 15 years, dating back to that Yankees-Diamondback series when it pulled a 15.7/26 rating/share average. This year’s Fall Classic averaged a 14.9/23 share across the seven games. That makes it the highest average since the historic four game sweep by the Red Sox over the Cardinals in 2004 (15.8/26).”
“last night’s Game 7 World Series 25.2 rating on FOX was up +33% compared to the classic Game 7 of the 2016 NBA Finals that featured LeBron James and the Cavaliers besting Stephen Curry and the Golden State Warriors that drew an 18.9 rating on ABC.”
33% higher ratings than the comparable game 7 NBA Finals is nuts. Especially considering it had LeBron versus the greatest regular season team of all time. Will this success continue on to next year and years following? That’s tough to know, but I really think it will. Obviously I think going forward it will be somewhat down from this year, because there’s been no better story in sports than the Cubs, but I think baseball is finally trending in the right direction again.