Advertising Executive Bill Evans, Creator of the Charm City Nickname Passed Away

News — June 27, 2014 at 3:32 pm by

Bill Evans passed away today of cancer at the age of 83. He won four Clio awards, which are the Oscars of the advertising industry, over his illustrious career. He worked on ads for various companies including Colt 45, Ozite, National Premium, National Bohemian, McCormick Spices, and many others. But his greatest professional impact came from an ad to increase Baltimore tourism in the early 1970s. In 2001, EvansĀ told the Baltimore Sun, “To be useful, a theme must be also believable. When I wrote ‘Charm City’ for a Baltimore tourism campaign, I knew it would become part of the language because it was true and it was believable. It gave Baltimore a sense of pride in being characterized as something as simple (and powerful) as being ‘nice.’ This theme would be just as appropriate for the city today as it was then.”

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I’m going to pour out some Natty Boh for Mr. Evans tonight. Thank you for the wonderful nickname, and may you rest in peace.

via Baltimore SunĀ 

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